Communicating When Your Company is Under Siege
Marion PinsdorfMarion Pindsdorf’s prescription to prevent a corporate disaster is: "when public health and safety are involved, tell it all and tell it fast." This book is a guide for companies large and small for surviving a public crisis. It is a battle tested guide written by a veteran public relations expert that is packed with information on working with the media during a corporate public crisis. Pindsdorf uses specific cases as examples of how to and how not to handle public relations during a crisis.
Godina:
2022
Izdavač:
Fordham University Press
Jezik:
english
Strane:
171
ISBN 10:
0823295338
ISBN 13:
9780823295333
Fajl:
PDF, 40.29 MB
IPFS:
,
english, 2022
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