Successful Superfruit Strategy

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Successful Superfruit Strategy

Successful Superfruit Strategy

K. Crawford

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To consumers they mean health, taste and convenience, and to food companies they mean big business. Superfruits are revolutionising the way consumers relate to fruit and fruit-based products and theyre growing their market fast - from 40%-100% every year. And yet just a handful of fruits have crossed over from commodity status to superfruit stardom.

Godina:

2008

Izdavač:

Woodhead Publishing Ltd

Jezik:

english

Strane:

263

Fajl:

PDF, 10.50 MB

IPFS:

english, 2008